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This site has the following on the homepage, "Welcome to the official website of the I." Our analyzers observed that the web page also said " is an innovative and eclectic self-defense training center." The Website also stated " Teaching an effective blend of various martial arts, self-defense systems, and styles. Our motto Use What Works 100 Of The Time, For 100 Of The Students defines our approach to teaching and training. We believe that everything has value, but, that ALL martial arts and self-defense techniques do not work for everyone. Make the decision to protect yourself and your loved ." The website's header had reality-based combat academy as the most important keyword. It was followed by street self protection and reality-based combat, reality-based combatives, and reality combat for Educators which isn't as highly ranked as reality-based combat academy. The next words the site uses is Academic teacher self-defense training. reality combat for teachers was also included and might not be seen by search crawlers.